about STYLEAUNDRY

Launched in 2012 by Kellie Holliday , Style Laundry quickly became a wardrobe staple with quality denim and cotton basics for every woman.

Our Mission

Style Laundry garments are made from the highest quality ethical fabrics that our design team can source with a slow fashion ethos. Each piece is crafted with trans seasonal versatility and will find a place in your wardrobe all year round.

Style Laundry: Where Comfort Meets Effortless Style for All Sizes

Style Laundry has quickly become a must-have brand for influencers, combining comfort and style in a way that is both chic and inclusive. It's not just a label—it's a movement, offering fashion that embraces all body types, particularly championing the often-overlooked size 16+ market. With sizes ranging from XXS to XXL (size 6 to 20), Style Laundry has something for everyone, ensuring that women of all shapes and sizes can feel confident, comfortable, and effortlessly stylish.

Designed by Kellie: A Legacy of Style and Quality

At the heart of Style Laundry is Kellie Holliday, a designer with over 30 years of experience, whose passion for fashion and eye for detail sets the brand apart. Living in the stunning South West of Western Australia her designs are rooted in quality and timelessness—values that have made Style Laundry a trusted name among its loyal followers, affectionately known as "Stylers."

Comfortable, Off-Duty Looks with a Classic Twist

The core of Style Laundry’s appeal lies in its commitment to blending comfort with off-duty style. Think relaxed cuts that make everyday dressing a breeze, yet remain sophisticated enough to wear anywhere. Whether it’s a cozy weekend look or a casual day out, the brand’s classic cuts and flattering silhouettes ensure that you’re always effortlessly put together.

With inclusivity at its forefront, Style Laundry offers women the freedom to express their style without sacrificing comfort. From size 8 to 20, every piece is designed with the same attention to fit, ensuring that each item feels as good as it looks. Style Laundry isn’t just clothing—it’s a lifestyle designed for women who value both ease and elegance in their wardrobe choices.